Monday, November 7, 2011

WiCnet merch site officially launches

 – Pre-order Always Support The Bottom tee!
You asked for it, and now you got it. Today is the day the oft-requested Winter-Is-Coming.net Merchandise site officially launches! We hope to one day stock it full of awesome tees, polos, hoodies and whatever else you guys might request. But we are starting off small with only one shirt, but it is one many of you have been waiting for… the official Always Support the Bottom t-shirt! game of thrones dvd
The shirt is now available for pre-order. We will be shipping them out in late September. Pre-order now to be one of the first to receive this tee! (Note: We plan to have a limited number of tees for sale at TitanCon. If you are headed there and would like to pickup your pre-ordered shirt at the convention instead of having it shipped, just shoot us an email after ordering to let us know.)
The AStB tee was designed by We Do Not Sow, our new viewer recapper. In addition to being a huge Game of Thrones fan, he is also a graphic designer and will be launching his own t-shirt line, Monstros, in November. Big thanks to him for all his help and hard work!
And for those who may be wondering what Always Support the Bottom means, head past the jump and I will educate you…
Always Support the Bottom. You may have seen this phrase, or variations of it, in some of our posts and comments and wondered what the hell it means and where it comes from. Well gather around, dear readers, as I will tell you the tale…
Before Game of Thrones was the huge hit it is today, HBO saw fit to build some buzz for their new show and contracted a marketing company called Campfire to concoct an elaborate marketing scheme. Campfire came up with something called The Maester’s Path and it entailed a set of weekly challenges based around one of the five senses that, when completed, would unlock a new video snippet from the show. The campaign kicked off when HBO and Campfire sent out dozens of “scent boxes” which contained vials of different scents, along with numerous scrolls and a map of Westeros. I was one of those lucky enough to receive one of the boxes. Now at the time we weren’t entirely sure what The Maester’s Path entailed; so after checking out the scents and reading the scrolls, I went about searching the box for some hidden clues. It seemed there was more to it than meets the eye.
After hours of searching the text of the scrolls and checking the box for any hidden compartments, I was about to give up when my eyes happened to land on a small part of the back of the map. On it I saw some very faint, but very distinct, lettering. It was impossible to make out exactly what it said with the naked eye. I tried everything I could to make it appear, using a black light, and even a bit of lemon juice in the hopes it was some sort of “invisible ink”. But nothing worked. I took a hi-res photo of the lettering and posted it on the site, with the hope one of our readers could figure it out. It didn’t take long before someone ran the photo through some Photoshop filters and we were able to make out what the letters spelled… ALWAYS SUPPORT THE BOTTOM.

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